With the help of our valued lending partners, WBD has assembled a portfolio of over $1 Billion, made up of over 1650 loans from a wide variety of industries. A couple of months ago, we reached out to our customers with a short survey, and we gained some insight. With about 300 businesses responding, here were some of the top takeaways that might be of interest.
- WBD is taking good care of our mutual clients. 57% of our clients gave us a rating of 5 (WBD Rocks!) while 35% gave us a 4 (pretty good). With 92% giving us a rating of 4 or 5, you can be confident we will take good care of the clients we share.
- Bankers are important business advisors. We asked “How do you find strategic advisors to help your business succeed?” The number one answer was that my banker makes some recommendations. This shows the important role bankers can serve in helping their business clients succeed. The #2 answer? Accountants.
- If you are wondering where business is most engaged online, it’s Facebook. For those who utilize social media, over 93% said they use Facebook, followed by Instagram and LinkedIn.
- Employees rank as the number one challenge for the future. When asked “As you look forward and consider your business challenges, which of the following topics represent areas of interest to you,” matters related to employees (hiring, training, retaining…) was the most chosen option with over 55%. Finance issues and legacy planning were the only other two topics with more than 50%.
WBD will utilize this information to begin new outreach to our customers aimed at continuing to be a resource beyond the funding of the loan. We will utilize our connections and resources to help provide ongoing valuable content to help them succeed.
